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We are thrilled to have been involved in a new advertising campaign for the ABC's streaming platform iview. The ABC iView campaign was released in May 2021 and includes commercials on TV, digital media, GIFs and outdoor advertising.
The campaign, called “don’t be surprised if you’re surprised”, features four puppet characters: Arj, Linh, Gloria and Vinnie. They were design in-house by ABC Made and created by Kay Yasugi (Digital Seagull), with the assistance of Katherine Hannaford. Kay was interviewed about the project on the Puppet Place News blog (UK) - check it out to read about the process of making and operating the puppets. The article also covers challenges that the Australian puppetry community have faced in 2020 and how we are overcoming them.
Kay was also recently featured in City of Ryde's Creative Spotlight. If you are an artist or creative with a connection to the City of Ryde, you are invited to sign up to their Artist Register so they can find out more about you and your work!
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ABC iview Campaign: Arj from ABC Made on Vimeo.
ABC iview Campaign: Vinnie from ABC Made on Vimeo.
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